This Santa Fe practice is the largest provider of medical aesthetic procedures in northern New Mexico. The business has a large, established base of high net worth clients. These professional and retired women rely on the clinics treatments to help them look as young as they feel. The practice offers botox injections, body sculpting, spot fat reduction, hormone replacement therapy, laser hair removal, facials, and related treatments. Retail sales of medical-grade products provide additional revenue.
The demand for these services and products has grown steadily since the practice opened in 2008. The business has invested in the technology and training to strategically differentiate it from the competition and secure its dominant market position in the region. As a result, revenue has grown 127% between 2009 and 2013. The staffs professionalism, the spa-like ambiance, and the maintenance requirements of many of the procedures account for the strong repeat business and reliable income.