Premier CrossFit gym in Orange County along with strong recurring revenue model along with 140+ members
Recurring subscription revenue model along with approximately 140 active paying members (as of Sept. 2015) and a trend of increasing profitability, particularly over the last 12 months as a result of operational efficiency gains.
Successful track record of increasing monthly revenue per member (standard monthly revenue per member has actually increased from $115/month in 2012 to $171/month in 2015.)
Multiple revenue streams including member subscription as well as high margin products (40-55%) and events
Service based business along with minimal capital expenditure requirements and reduced fixed costs
All members on contract requiring 30 day notice to cancel; Roughly half of gym’s members are on 3, 6 or 12-month contracts which require a $230 buy-out for early cancellation in addition to the last month mentioned above.
All coaching staff are at least Level 2 certified CrossFit trainers (most gyms only have actually Level 1 CrossFit trainers).
Thoughtful approach to workout programming often referred to as ”CrossFit for smart people”.
Well-documented standard operating procedures for most aspects of the business.
Automated CRM system.
All accounting records well maintained in Quickbooks Online by accountant.
2013 ”Ideal CrossFit in Orange County” by City Voter and top 5 in 2014.